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Integrated Marketing
Integrated Marketing, often referred to as Integrated Marketing
Communications (IMC) is a more of a philosophy, a way of conducting
your marketing & communications than it is a product.
In simple terms it is “ensuring that all contacts with your clients
contain, in some way, the branded message of your company”.
Sounds
straight forward and for many it may seem common sense but it is
staggering to see most companies pay surprisingly little attention to
this in day to day practice.
Branding is usually evident in major advertising campaigns and
promotional events but more often than not absent in the balance of
corporate communications.
Integrated also means that there is a relationship and a connection
between all aspects of your marketing & communications no matter
what form it takes, including:
- Unique Selling Proposition
- Brand Identity
- Spaced Repetition
- Word of Mouth
- Top of the Mind Awareness
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